Girls Crushing It participant Avah Zarrin displays her line of handbags at the nonprofit’s pop-up shop in December.
After a highly successful showcase and sale in December, Girls Crushing It is hosting its Spring Pop-Up Shop Sunday, May 5, at the Orinda Art & Garden Center at Wilder. The nonprofit recently partnered with Berkeley Executive Coaching Institute (BECI) and the “girlpreneurs” received expert business advice at a workshop March 24 in preparation for the event. Mehmet Sevinç, director of business development at BECI and assistant lecturer at UC Berkeley’s Haas School of Business, taught participants how to use effective communication techniques with customers, while Maria Barak, director of accounting in strategic partnerships at Sunrun, helped the girls to develop financial literacy in support of their products.
Girls Crushing It has seen a 40 percent increase in participation since its December event resulting in nearly 100 girl-owned businesses that will have items for sale at the one-day store, including designs created by participants at local fashion studio SewNow. The event is 2 – 5 p.m., 101 Wilder Road, and is open to the public. Food trucks will be on site. For more information and registration details visit GirlsCrushingIt.org.
