GCD Provisions and Genuine Goodness: A Business Partnership

(Andrea Madison, Photographer)
GCD Provisions, which shares a business space with café Genuine Goodness at 21 Orinda Way, Suite G, is a family-operated shop selling unique, sustainable and handmade home goods. (L-R) Daughter Lisa Hoskins, mother Gwen Callan and daughter Stefanie Murphy.

     It’s a family affair at GCD Provisions, the new home-goods retail store which shares space with Genuine Goodness at 21 Orinda Way, Suite G. The café, which serves grab-and-go sandwiches, salads, soups, smoothies and take-and-bake meals is now set amongst beautiful home decor items.
     Café owner Diane Eames, who opened Genuine Goodness seven years ago, has known sisters Stefanie Murphy and Lisa Hoskins and their mother, certified interior designer Gwen Callan, for over 20 years. The family trio hatched the idea of GCD sharing space with Eames’s café.
     “I was thrilled to reconceptualize the café space,” said Eames. “From my position, I gain ambiance – a bonus for customers to grab-and-go or eat-in among beautiful, creatively inspiring home products.”
     Callan said GCD began as a series of pop-up shops in Napa, which were very successful. Despite the distance, folks from Orinda made the drive. This, in addition to the lack of shops to purchase quality home goods in the city, led to the creation of GCD.
     After a pop-up shop party at Genuine Goodness in May, GCD Provisions opened.
     “The criteria that we have is the items we choose have a design integrity, are utile, serve a function and be beautiful,” said Callan.
     The shop steers away from larger manufacturers, focusing instead on one-of-a-kind items in small quantities.
     Callan was a partner of an interior design studio in Alamo for 18 years, then moved to Danville, where she opened her own studio.
     “I missed having that retail contact with people,” said Callan.
     Murphy said a lot of Callan’s clients were looking for finishing touches, “But didn’t know where to go to find items which matched the work done in their homes. So that’s how this idea kind of sprung into existence as we did the pop-ups.”
     The shop seeks and stocks sustainable and handmade goods, such as African baskets and totes, Swedish salad servers and bowls and Mexican pots.
     The accessories are culinary-inspired, Callan said. Murphy noted the charcuterie board Eames uses for her catering services is sold at GCD.
     “People can walk in here and know the products have been curated, the best of the best,” said Hoskins.
     The response to the shop has been positive.
     “Our goal is to partner with the community for events to host here,” said Hoskins, including charitable giving events.
     GCD Provisions is open 10:30 a.m. to 5 p.m. Monday through Friday, and an occasional Saturday. Their Instagram handle is @shopgcdprovisions.
     Callan shared a quote from designer William Morris.
     “Have nothing in your houses that you do not know to be beautiful or believe to be useful.”
Andrea Madison can be reached at drea.madison.05@gmail.com.

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